Press Release

Media Contact:
Lori Cayouette, Director of Marketing
Pats Peak Skiing, LLC
Henniker, NH 03242
(603) 428-3245, ext. 108
lori@patspeak.com

DIVERSITY DAY GOES POP AT PATS PEAK ON MARTIN LUTHER KING, JR. DAY,
MONDAY, JANUARY 19, 2009
Multi-Cultural Fun Everyone Will Enjoy

Henniker, NH, January 6, 2009 – Pats Peak, New Hampshire’s premier family snowsports destination, announces its eighth annual Diversity Day to be celebrated on Martin Luther King, Jr. Day, Monday, January 19, 2009 from 3pm to 9pm.

The price for entry into the whirlwind of multi-cultural fun is just $36, which includes access to skiing, snowboarding, snowtubing, rentals and lesson tips from 3pm to 9pm (Snowtubing 5pm to 9pm. Lesson Tips 4pm to 6pm).

Diversity Day at PATS PEAK celebrates the work, spirit and vision of Martin Luther King by hosting a special winter fun event at The PEAK. This winter fun event commemorates the importance of diversity, nondiscrimination, and freedom.

“Diversity Day provides an atmosphere that encourages individuals to bring others skiing, snowboarding and tubing, who may believe that this is a sport out of their reach," says Jim Wall, Director of Services. "We want to make the message loud and clear that the opportunity to come to the slopes of New Hampshire is not decided by a person's ethnicity, social, or economic background."

The POP ticket is the only lift ticket available on Diversity Day Goes POP for all ages. Rentals are available on a first-come, first-served basis.

Group discounts are available for 15 or more people. Contact PATS PEAK Group Sales in advance at 1-888-PATS PEAK, ext. 106 for more information.

For more information on Diversity Day, contact Jim Wall at 603-428-3245 ext. 122.

Related links:
Pats Peak, New Hampshire

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More about PATS PEAK:
PATS PEAK is in its 46th consecutive ski and snowboard season under the Patenaude family ownership. PATS PEAK has 22 well-groomed trails for all abilities, 7 gladed areas, 2 terrain parks, a snowtubing park, 9 high-capacity lifts, 100 percent snowmaking and some of the most challenging skiing in Southern New Hampshire.

PATS PEAK has a Weekday Learn to Ski and Snowboard Program for more than 8,000 kids from over 100 local schools and a Weekend Learn to Ski and Snowboard Program for adults and children, on either Saturday or Sunday for seven consecutive weeks. There are more than 70 Adult Racing teams in the Adult/Corporate Racing League. Many adults participate in the weekday Adult Ski & Snowboard Clinics, with seven consecutive weeks of half-day instruction, one day a week, for all ability levels. PATS PEAK has 100% of its trails and slopes lit for night and is one of the state's most accessible learn-to-ski-and-snowboard mountains, with three separate beginner areas.

During the "Other Season of Pats Peak", Pats Peak Banquet Center is the perfect location for wedding receptions, parties, company meetings, company outings, or any social gathering!

PATS PEAK is located in Henniker, NH, just twenty minutes from Concord, forty minutes from Manchester, and ninety minutes from Boston. The latest information, snow conditions, photos and events are available at www.patspeak.com or call 1-888-PATS PEAK (888-728-7732).

PATS PEAK can be reached:

• By telephone at 603-428-3245
• By FAX at 603-428-7821
• 24-hour snow conditions at 1-888-PATS-PEAK
• Online at www.patspeak.com

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