Improved Kids’ Learning and Racing Facilities, Increased Snowmaking Capabilities,
New Lift-Serviced Terrain Park
Pats Peak Capital Improvements for the 2009/2010 Season

Henniker, NH, July 13, 2009– Pats Peak, New Hampshire’s premier family snowsports destination, enters into its 47th consecutive ski and snowboard season under the same local family ownership. Pats Peak continually focuses to improve its facility and experience for their skiers, snowboarders and snowtubers.

Pats Peak is investing another $500,000 for the 2009-2010 season creating an incredible capital expenditure of $5,000,000 over the last 5 seasons. The 09-10 season brings with it a major improvement to Kids’ Learning Facilities, brand new lift-serviced terrain park that sets the standard for other areas; increased snowmaking capabilities; major expansion to the Alpine Training Center; new rental equipment; additional parking spaces; new gladed areas and enhancement of the overall guest experience. Through this effort Pats Peak has clearly emerged as the number one destination for skiers and riders in southern NH.

Kris Blomback, General Manager, commented, “Every year we identify which aspects of our operation we can improve to give our guests an even better experience at Pats. This season we focused on upgrading our kids’ program and alpine training center locations. Every season we strive to upgrade our snowmaking system with additional snow guns and snowmaking pipe to be sure to give our skiers the best snow surface possible. Many of our guests utilize our rental equipment therefore every year we are sure to upgrade our ski and snowboard rental equipment.”

Major Improvement to Kids’ Learning Facilities
The “Bears Den” for the kids’ program is being upgraded. The floor space will double in size giving children more room for their belongings and for socializing with their friends before heading out onto the slopes. New bathrooms have also been installed in the facility. A new separate “kids kitchen” with all new amenities is being added to the room, which will make serving lunch easier.

New Lift-Serviced Terrain Park That Sets The Standard For Other Areas
A new Terrain Park for high-end riders and freestyle skiers called "F5" will make its debut this season. This terrain park will have its own surface lift for maximum laps in the park. The addition of this terrain park gives Pats Peak a total of three terrain parks with jumps and rails of all sizes for all level of skiers and snowboarders.

Increased Snowmaking Capabilities
Snowmaking efforts gain additional enhancements this year with the addition of more fan guns, more HKD snowguns and more snowmaking pipe to add to the already extraordinary 100% state-of-the-art snowmaking coverage. Comments Blomback, “Our ability to open terrain quickly is our number one priority. We strive to be the first ski area in NH to be 100% open. Every year we add more snowguns and snowmaking pipe to our energy-efficient snowmaking system. Making snow in our gladed areas continues to set us apart from the competition.”

Major Expansion To The Alpine Training Center
The Alpine Training Center for racers is getting a major expansion and makeover both inside and out. This expansion doubles the size of the existing competition center, giving racers even more room for equipment. This expansion to the Alpine Training Center once again proves Pats' determination to be number one in Alpine Racing.

New Rental Equipment – Northern New England’s Largest Rental Shop
Again this season the Rental Shop continues to enhance its already impressive rental fleet with 400 new pairs of skis & bindings, 400 pairs of boots and 100 snowboards. Guests receive their gear fast in the state-of-the-art 9,600 square foot Rental Shop, complete with a carpet lift that whisks guests and their equipment up to the slopes.

Regrading Of The Base Area Provides Additional Parking Spaces
The Mountain Operations team continues their efforts in the base area parking lots regrading the parking lots to create a smooth ride and 50 additional parking spaces.

New “Secret Gladed Areas”
This year some dedicated glade skiers cleared some fantastic “secret lines” that require you to hike. These areas are in addition to the already seven gladed areas on the mountain, giving even more options to enjoy a variety of terrain.

Enhancing Overall Guest Experience
And as always Pats is upgrading many "behind the scene” operations to make the guest experience even better and smoother.

Great Season Pass Rates – Many Affordable Options
Pats Peak is close to home, located only twenty minutes from Concord, forty minutes from Manchester, and ninety minutes from Boston. You can enjoy your ski season close to home at Pats Peak, where you will find great skiing on incredible snow with outstanding customer service. An early season discounted Season Pass rate of only $349 for Adults and $259 for Juniors is available until September 1, 2009.

“A Pats Peak Season Pass provides outstanding value for guests who ski or ride here frequently,” said Lori Rowell, Pats Peak Director of Marketing and Sales. “Guests only need to ski/ride approximately six times to pay for the pass. The Unlimited Pass has no restrictions and can be used for day and night skiing.” For Pats Peak Season Pass prices and products and to order online visit www.patspeak.com/seasonpasses.htm.

Pay-One-Price (POP) Saturday Nights – Under The Lights
Pats Peak continues its most popular program, Pay-One-Price (POP) Saturday Nights, whereby one low price on Saturday nights allows access to lesson tips, lifts, tubing, rentals, entertainment, bonfires and more from 3pm to 10pm (tubing hours 5pm to 10pm). POP Group discount is available for 15 or more people by contacting Group Sales. It’s the most affordable night skiing in all of New England.

Adult Ski & Snowboard Clinics – For Beginners Through Advanced
If you have the flexibility to get away midweek the Adult Ski & Snowboard Clinics are a perfect way to spend your morning on the slopes. Adult Ski & Snowboard Clinics are available weekday mornings beginning in January. For more information on these programs, visit www.patspeak.com/adultskiclinics.htm.

Adult/Corporate Night Racing – Open To All Abilities
Get in some time on the snow during weeknights and spend it with friends in the Pats Peak Adult/Corporate Night Racing Series beginning in January. For more information, visit www.patspeak.com/adultracing.htm.

Related links:
Pats Peak, New Hampshire

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More about PATS PEAK:
PATS PEAK is in its 47th consecutive ski and snowboard season under the Patenaude family ownership. PATS PEAK has 22 well-groomed trails for all abilities, 7 gladed areas, 3 terrain parks, a snowtubing park, 10 high-capacity lifts, 100 percent snowmaking and some of the most challenging skiing in Southern New Hampshire.

PATS PEAK has a Weekday Learn to Ski and Snowboard Program for more than 8,000 kids from over 100 local schools and a Weekend Learn to Ski and Snowboard Program for adults and children, on either Saturday or Sunday for seven consecutive weeks. There are more than 70 Adult Racing teams in the Adult/Corporate Racing League. Many adults participate in the weekday Adult Ski & Snowboard Clinics for all ability levels. PATS PEAK has 100% of its trails and slopes lit for night and is one of the state's most accessible learn-to-ski-and-snowboard mountains, with three separate beginner areas.

During the "Other Season of Pats Peak", Pats Peak Banquet Center is the perfect location for wedding receptions, parties, company meetings, company outings, or any social gathering!

PATS PEAK is located in Henniker, NH, just twenty minutes from Concord, forty minutes from Manchester, and ninety minutes from Boston. The latest information, snow conditions, photos and events are available at www.patspeak.com or call 1-888-PATS PEAK (1-888-728-7732).

PATS PEAK can be reached:

• By telephone at 603-428-3245
• By FAX at 603-428-7821
• 24-hour snow conditions at 1-888-PATS-PEAK
• Online at www.patspeak.com

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