Press Release

Media Contact:
Lori Rowell, Director of Marketing
Pats Peak Skiing, LLC
Henniker, NH 03242
(603) 428-3245, ext. 108
lori@patspeak.com

PATS PEAK HOSTS MOUNTAIN DEW VERTICAL CHALLENGE
SUNDAY, FEBRUARY 8, 2009
Fun, all day event for the whole family with a slalom race,
prizes, giveaways, awards party and more.

Henniker, NH, January 29, 2009 – Pats Peak, New Hampshire’s premier family snowsports destination, announces its participation in the Mountain Dew Vertical Challenge series on Sunday, February 8, 2009.

This is a fun, family ski and snowboard race on the Downdraft slope at Pats Peak, sponsored by Mountain Dew. The race is open to all ages and free of charge to all who have purchased a Pats Peak lift ticket for that day (or have a Pats Peak Season Pass). Registration starts at 8am in the Main Lodge. The Mountain Dew Vertical Challenge Race starts at 11am. The first 100 racers who register will receive a free t-shirt.

There will be Race Awards and a Victory Party at 3pm. Participants and resort guests will be entertained throughout the day with exciting interactive games, music, thousands in raffle prizes and plenty of FREE Mountain Dew!

More About the Mountain Dew Vertical Challenge:
The Mountain Dew Vertical Challenge Race Series is a free, fun race open to all ages and abilities of skier and snowboarders holding a valid lift ticket. Bring your friends, bring your family and join in the fun and the excitement of this race series. Do The Dew! For more information and the complete Mountain Dew Vertical Challenge schedule, check out http://www.snocountry.com/staticpages/index.php/MDVC-East.

Related links:
Pats Peak, New Hampshire

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PATS PEAK is in its 46th consecutive ski and snowboard season under the Patenaude family ownership. PATS PEAK has 22 well-groomed trails for all abilities, 7 gladed areas, 2 terrain parks, a snowtubing park, 9 high-capacity lifts, 100 percent snowmaking and some of the most challenging skiing in Southern New Hampshire.

PATS PEAK has a Weekday Learn to Ski and Snowboard Program for more than 8,000 kids from over 100 local schools and a Weekend Learn to Ski and Snowboard Program for adults and children, on either Saturday or Sunday for seven consecutive weeks. There are more than 70 Adult Racing teams in the Adult/Corporate Racing League. Many adults participate in the weekday Adult Ski & Snowboard Clinics, with seven consecutive weeks of half-day instruction, one day a week, for all ability levels. PATS PEAK has 100% of its trails and slopes lit for night and is one of the state's most accessible learn-to-ski-and-snowboard mountains, with three separate beginner areas.

During the "Other Season of Pats Peak", Pats Peak Banquet Center is the perfect location for wedding receptions, parties, company meetings, company outings, or any social gathering!

PATS PEAK is located in Henniker, NH, just twenty minutes from Concord, forty minutes from Manchester, and ninety minutes from Boston. The latest information, snow conditions, photos and events are available at www.patspeak.com or call 1-888-PATS PEAK (888-728-7732).

PATS PEAK can be reached:

• By telephone at 603-428-3245
• By FAX at 603-428-7821
• 24-hour snow conditions at 1-888-PATS-PEAK
• Online at www.patspeak.com

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